Communications

To be able to communicate your idea visually, you need to be able to engage your reader and make them want to read your project and find out more.  To to do this you need to make it visually appearing.  A good way to help do this, the word CRAP helps when you are designing.
Contrast
Repetition
Alignment
Proximity

By following these guide lines, you should be able to create a visually appearing document.
Another way to keep a person reading your document is to create a hook which wants them to read more and find out what it is about.  It could be anything, such as a big title which doesn't tell you all the information, or a large image.

The last tip is to create a feature such as a 'wall' to keep the readers eye in the document.  This is usually a visual element in the right side at the bottom because readers eyes will start in the top left and follow the document down to the bottom right corner.  It can be anything from a picture to text, just anything which makes the readers eye stop instead of wandering off the page.
For example, this picture.  Images on the right keep your eye on the document for longer.