To be able to communicate your idea visually, you need to be able to engage your reader and make them want to read your project and find out more. To to do this you need to make it visually appearing. A good way to help do this, the word CRAP helps when you are designing.
Contrast
Repetition
Alignment
Proximity
By following these guide lines, you should be able to create a visually appearing document.
Another way to keep a person reading your document is to create a hook which wants them to read more and find out what it is about. It could be anything, such as a big title which doesn't tell you all the information, or a large image.
The last tip is to create a feature such as a 'wall' to keep the readers eye in the document. This is usually a visual element in the right side at the bottom because readers eyes will start in the top left and follow the document down to the bottom right corner. It can be anything from a picture to text, just anything which makes the readers eye stop instead of wandering off the page.
For example, this picture. Images on the right keep your eye on the document for longer.
Wednesday, August 22, 2012
Monday, August 20, 2012
Copyright
When you are making a project which requires others peoples work, such as images, you need to be careful to make sure that whatever photo you use is not copyrighted.
In most places, such as google and flikr, which have photo's which you can use, if you look in 'advanced settings' you can change the settings so you are only looking up photos which you can use. Depending on how you are going to use the photo, different photos will be at your disposal.
Work will generally be put under these categories:
In most places, such as google and flikr, which have photo's which you can use, if you look in 'advanced settings' you can change the settings so you are only looking up photos which you can use. Depending on how you are going to use the photo, different photos will be at your disposal.
Work will generally be put under these categories:
- Copyrighted - You can not use the work at all unless it is invalid because it has been over 50 years since it was made.
- Attribution - You are aloud to change, display, distribute, pretty much anything, but you must give the artist credit for their work.
- Noncommercial - This is the same as attribution, but you are not aloud to sell, or make money from it.
- No derivative works - You can use the photo for your intended purpose, but you can not change it in any way.
- Share alike - You can use their work, but it must have the same licence as they have on their work.
So chose the category which best suits what you want to use it for.
If you break a licence, the person who made the work will be able to sue you.
Friday, August 17, 2012
Indesign
Layers
One of InDesign features is it's layers. On the right side panel you will see the layers (the red box).
Parts of the document (e.g. picture, text, everything!) can be put in layers. These layers can then be arranged from on top of the document to the bottom. It is also useful to help select the part of the document you want when you have a complicated page.
Character and Paragraph Styles
Another feature in 'Indesign' is the character and paragraph styles(shown in red).
These are used to create and save either a character style or paragraph style which can then be easily used somewhere else in your document. Character styles can include things like font, size, colour and alignment. A paragraph style will include things like line spacing and bullet points as well as the things in character styles. They can be based on character styles.
Naming
It is important that the styles are named appropriately so you can easily refer back to them and see where they were used. This is also the same for things like swatches. When you make your own swatch, you need to name it according to what it is being used for, not just the default setting.
Colour Types
When making a document, the colour and image file types used depend on what the document is being made for. CMYK should be used for printing because those are to colour that the printer will use to print it. RGB should be used for things such as web pages because that will give you the best colour. Refer to previous blog for colour types to be used.
Shortcuts
Shift, W = Presentation view
Shift, + = Zoom in
Shift, - = Zoom out
Ctrl, R = Rulers on/off
Shift, F11 = Character styles
F11 = Paragraph styles
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